I was part of the team that was tasked to create a new corporate identity for airberlin. We developed everything from new logos, colors, images looks and a plethora of key visuals, layouts, actual ads and possible usages – offline and digital. We also worked with a production company to put out a tv spot. A lot of ads were live worldwide, but sadly the spot never aired, due to the shut down of airberlin. The whole process to around 9 months and the CI is comprised of 135 pages.
Live ads in major US cities